Assortment Optimization under Consumer Choice Behavior in Online Retailing
نویسندگان
چکیده
منابع مشابه
Assortment Optimization under General Choice
We consider the static assortment optimization problem – a central decision problem faced by operations managers that has been widely studied in the literature. The decision deals with finding the assortment of products (from a larger universe of products) that maximizes the expected revenue subject to a constraint on the size of the assortment. More concretely, if N = {1, 2, . . . , N} denotes...
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Vol. XLVI (June 2009), 410–420 410 © 2009, American Marketing Association ISSN: 0022-2437 (print), 1547-7193 (electronic) *Alexander Chernev is Associate Professor of Marketing, Kellogg School of Management, Northwestern University (e-mail: ach@ northwestern.edu). Ryan Hamilton is Assistant Professor of Marketing, Goizueta Business School, Emory University (e-mail: ryan_hamilton@ bus.emory.edu)...
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ژورنال
عنوان ژورنال: Management Science and Financial Engineering
سال: 2014
ISSN: 2287-2043
DOI: 10.7737/msfe.2014.20.2.027